Authentic vs. Knock-off: How to Tell the Real from the Counterfeit
Designer denim is big business in the US. People often read about the latest celebs being spotted in a pair of True Religion, Rock & Republic or 7 For All Mankind jeans, and those with cash to spare rush out to the hottest boutiques and high-end websites to grab up similar styles. Because designer denim is of premium quality and usually sports unique washes, embellishments and fabric treatments, all of that good stuff usually comes at a hefty price, typically anywhere from $198 to $349 a pair. Those of us with less disposal income often search far and wide for the best and biggest steals and deals on these hot jeans. It's very important to know, however, that when you see a price or discount that seems too good to be true, it likely is. Here are some tools of the trade for discerning authentic premium denim from the millions of fakes out there:
- We've said it before but it's worth repeating: if the price seems too good to be true, it probably is. While wholesale distributors may vary and certified retailers may offer discounts on jeans from time to time, know that a pair of premium denim will typically wholesale for $100 to $150--meaning those True Religions or R&Rs you see on a discount site or eBay for $40 are almost certainly fake.
- Knock-offs are never, ever made with the same quality materials as the originals. There's a reason why 7 For All Mankind jeans retail at such a high price: they're made from top-of-the-line cotton and continue to fit after many a wash and wear. Phony denim is often made from harsher cotton with a wash that may mimic but never fully recreate that of the original jean. Stitching is often irregular, the inseam may be off (premium denim inseams are almost always 34"-36"; the inseam of knock-off denim is usually a paltry 31" or 32") and the hardware or back pocket detailing is often a different color from the original. And let's not get started on crystals: designer denim that features crystals is always a bit more expensive than that without, so again, if you see a pair of R&Rs with crystals selling ANYWHERE for under $200, chances are they're not the real thing. Also, while counterfeiters are getting craftier with their reproductions, there are some things they still slip on. Check the inside tag of the jeans: everything from the size and font to the info provided can help you determine the authenticity.
- If you're okay with the thought of having an inauthentic pair of jeans, consider this: counterfeit goods have been repeatedly linked to known terrorists. Members of Al Qaeda, among other groups, have been apprehended with large amounts of counterfeit merchandise, the very same types of items that are bought and sold on the street, eBay, and discounts sites every day. You wouldn't want your hard-earned dollars supporting a cause like that, would you?
In short, the denim you purchase is your choice, but know that with that $2- or $300 that you're spending for genuine designer jeans, you're buying a quality garment that will last years; a good investment if you ask us.
|
